Apple products have been present in Thailand for a long time and distributed through licensed establishments, but the global company has never actually opened its own store here – until now. With ICONSIAM making its mark as the most luxurious and high-end mall in the Creative District, Apple finally found its perfect location partner in opening its very first official store in Bangkok. Apple Iconsiam brings to Bangkokians the full package of any Apple store with its entire array of products, services, atmosphere, and a jaw dropping waterfront view to boot.
Apple Iconsiam occupies an expansive space in ICONSIAM, placed dead centered right under the mall’s official sign facing the Chao Phraya River on the second floor. Its interior and exterior contain all the hallmark elements of Apple stores: floor-to-ceiling glass façade, aerial internal space taking up a height of two storeys, maple wood colored store tables, and metallic accents. Twelve Ficus trees line the store in two rows, bringing an organic element to the clean and sleek atmosphere. Apple Iconsiam has access to ICONSIAM’s second floor terrace, giving its patron an exit to step outside and admire the capital’s main waterway.
The 100 plus strong staff members are ready to fully engage customers, be it for shopping, fixing, or learning purposes. The Apple Geniuses are fully trained to receive local and international patrons, speaking ten languages between them. Sessions aimed at the creative community are hosted by the staff to help artists, designers, makers, and more learn how to maximize the use of Apple products.